PRIVACY POLICY
This Privacy Policy describes how deluxe-fashion.co.uk (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This Privacy Policy was last updated on March 29, 2024.
COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage to optimise our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify
Order information
Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal, Klarna, ApplePay), email address, and phone number.
Purpose of collection: to provide products or services to you, to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, PayPal, Klarna, ApplePay.
- Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, PayPal, Klarna, ApplePay), email address, and phone number.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
Klarna Privacy Policy
In order to offer you Klarna's payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here: https://www.klarna.com/us/privacy/. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en-US. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
USING PERSONAL INFORMATION
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.
Lawful Basis for Processing Personal Information (EEA Residents)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases outlined in the General Data Protection Regulation (GDPR):
- Your Consent: In some cases, we may ask for your explicit consent to process your personal information for a specific purpose.
- Contract Performance: We process your information to fulfill our contractual obligations to you, such as processing your order, delivering your purchase, and providing customer service.
- Legal Compliance: We may need to process your information to comply with applicable laws and regulations, such as tax or financial reporting requirements.
- Vital Interests: We may use your information to protect your vital interests or the vital interests of another person, in situations where consent is not obtainable.
- Public Interest Tasks: In limited cases, we may process your information to perform a task carried out in the public interest, provided such processing complies with the GDPR.
- Legitimate Interests: We may process your information for our legitimate interests, such as improving our Site, preventing fraud, or sending you marketing communications, provided these interests do not override your fundamental rights and freedoms.
Retention of Personal Information
When you place an order through the Site, we will retain your Personal Information for our records unless and until you request that we erase this information. You can learn more about your right to erasure in the "Your Rights" section below.
Automatic Decision-Making
EEA Residents and Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you using your customer data.
Our processor, Shopify, uses limited automated decision-making to prevent fraud. This limited automation does not have a legal or otherwise significant effect on you. Here are some examples of these services:
- Temporary Denylist: IP addresses associated with repeated failed transactions are added to a temporary denylist for a short period.
- Credit Card Denylist: Credit cards associated with blacklisted IP addresses are added to a temporary denylist for a short period.
Your Rights (EEA Residents)
Accessing and Controlling Your Personal Information
If you are a resident of the EEA, you have the following rights under the GDPR:
- Right to Access: You have the right to request access to the Personal Information we hold about you.
- Right to Port: You have the right to request that we transfer your Personal Information to another service provider.
- Right to Rectification: You have the right to request that we correct any inaccurate Personal Information we hold about you.
- Right to Erasure: You have the right to request that we erase your Personal Information, subject to certain limitations.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Information.
- Right to Object: You have the right to object to the processing of your Personal Information for certain purposes, including direct marketing.
To exercise any of these rights, please contact us using the information provided below in the "Contact Us" section.
Data Transfers
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies and How We Use Them
We use cookies to improve your experience on our website. Cookies are small pieces of information that are stored on your computer or device when you visit a website. They remember your actions and preferences (like login and region) so you don't have to keep entering them whenever you come back to the site or browse from one page to another.
Here are the different types of cookies we use:
- Functional Cookies: These cookies are essential for the website to function properly. They allow you to navigate and use features like the shopping cart.
- Performance Cookies: These cookies help us understand how visitors interact with our website. This information is used to improve the overall browsing experience.
- Advertising Cookies: These cookies may be used to deliver targeted advertising based on your browsing habits.
- Social Media or Content Cookies: These cookies allow you to share website content on social media platforms.
Do Not Track Signals
Please note that we currently do not alter our data collection practices when we receive a "Do Not Track" signal from your browser. This is because there is no consistent industry standard for how to respond to these signals.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other legal or regulatory reasons.
Contact Us
If you have any questions about our privacy practices, or if you would like to make a complaint, please contact us by email at customer.services@deluxe-fashion.com or by mail at:
142 Thornes Lane (PAB Studios)
Wakefield, WF2 7RE
United Kingdom